The Kenya modeling industry is one of the toughest market to work in, having worked as model, a backstage manager and even choreographing some shows for the past 9 years, I can say I have some experience. This industry will not give you anything unless you are willing to take it. By this I mean working hard, proving what you are best at and always remain consistent. Let’s start with the main organs of the industry.
A modeling agency is a company that represents fashion models, to work for the fashion industry. These agencies earn their income via commission, usually from the deal they make with the model and or the head agency. They develop models talent so they can increase their status within the industry. Agencies will help train models, get test shoots, layout portfolios, and put together comp cards (composition photo cards) and other printed materials models need. The agencies find work for models by presenting them to designers, photographers, and ad agencies. The agencies are also responsible for booking the jobs, billing for the jobs, and eventually paying the models for their time. By handling the details, an agency allows a model to focus on modeling and not on the business end. The Kenya modeling industry is different first they will ask you for a registration fee before they give you a job. The trick part is not registering but finding a good agency, first as a model you need to ask the agent what jobs the have done before, ask all the things listed above that the agency needs to provide if they can’t do that for you just know that’s a bad or a fake agency. All they are looking for is to make some money through you registration fee. Secondly look at the size of their data base or ask, don’t get impressed by the many people they are working with because that just lowers your chances of you getting a job or the agency concentrating at you. An agency should not pick just anyone to be a model, auditions are always done for this purposes either you fit for in advertising, high fashion, plus size, hostessing and sometimes acting. If an agency just picks everyone there I a higher chance it’s a fake or they are just there for the money.
A model is a person with a role either to promote, display, or advertise commercial products notably fashion clothing or to serve as a visual aide for people who are creating works of art or to pose for photography. Types of modeling include fashion, glamour, fitness, bikini, fine art, body-part and commercial print models. Models are featured in a variety of media formats including books, magazines, films, newspapers, and TV. Celebrities, including actors, singers, sports personalities and reality TV stars, frequently take modelling contracts in addition to their regular work. As a model in Kenya you can see the scarcity of work you will have because the industry is already flooded with people and the work coming in is small, you will have to compete with TV and Radio personalities as well as celebrities. What you bring on the table needs to be good. One observation I have made with new breed of upcoming models is that they always want to take the easy way. These is through taking small money or agree not to be paid just to be seen they are doing something but in the long run you don’t know you are lowering the industry and your own status. First know the industry is very small and if you agree not to be paid, word goes around and will never grow from you small pay. Sleeping around never works just don’t do it, that just kills you brand. Modeling doesn’t pay as much so to avoid being desperate do modelling as a side job and have your main job. Don’t enroll in all agencies it does not increase your chances of getting a job but reduces. If your portfolio is submitted for a particular job by all they agencies you have registered with, you will be black listed and lose jobs because there is no way to prove that you are from a specific agency yet you signed all the contracts.